Treats are more than just a reward for good behavior—they're a tool for training, a way to show affection, and sometimes even a supplement to your dog's diet. But with so many options on the market, how do you choose treats that are not only tasty but also genuinely healthy for your dog?

In this guide, we'll break down everything you need to know about selecting nutritious, safe, and high-quality dog treats that support your pup's overall health and happiness.

Why Healthy Treats Matter

Just like in human diets, not all calories are created equal for dogs. High-calorie, low-nutrient treats can contribute to obesity, digestive issues, and even chronic disease over time. Choosing treats made with wholesome, purposeful ingredients helps:

  • Support a healthy weight



  • Improve digestion



  • Strengthen immunity



  • Maintain healthy teeth and gums



  • Boost energy and vitality



Treats should make up no more than 10% of your dog's daily caloric intake, so it's important to make those calories count.

1. Read the Ingredient List—Carefully

The best place to start when evaluating a treat is the ingredient list. Look for real, recognizable foods at the top—things like chicken, salmon, sweet potatoes, blueberries, or oats. Whole-food ingredients provide better nutrition than heavily processed alternatives.

Avoid treats that contain:

  • Artificial preservatives like BHA, BHT, or ethoxyquin



  • Added sugars and syrups



  • Artificial flavors or colors



  • Excess salt



  • By-products or unspecified “meat meals”



A short, clean ingredient list is usually a good sign.

2. Prioritize Protein-Rich Options

Dogs are omnivores, but protein is essential for their muscle development, energy levels, and immune function. Many healthy dog treats use single-source animal proteins, such as duck, beef, or turkey, which can also be easier to digest—especially for pups with sensitivities.

If your dog has allergies or food intolerances, limited-ingredient or hypoallergenic treats can help you avoid triggering ingredients.

3. Choose the Right Texture

The texture of a treat affects more than just taste—it can also support dental health or training needs:

  • Crunchy treats can help reduce plaque and tartar buildup



  • Soft or chewy treats are ideal for training since they're quick to eat and less distracting



  • Jerky-style treats are high in protein but should be given in moderation due to density



Tailor the texture to your dog's needs. Puppies and seniors, for example, may struggle with hard treats and do better with soft options.

4. Consider the Sourcing and Manufacturing

Knowing where a treat comes from matters. Look for brands that are transparent about sourcing and manufacturing practices. Treats made in countries with strong safety standards (like the U.S., Canada, Australia, or those in the EU) are generally safer bets.

It's also a plus when a company shares information about ethical sourcing or sustainability practices, which reflects a deeper commitment to quality and integrity.

One brand that stands out in this regard is Natora. They offer responsibly sourced, nutrient-rich treats that prioritize your dog's wellness without compromising on taste or ethics.

5. Match the Treat to the Purpose

Different types of treats serve different purposes:

  • Training treats should be small, low-calorie, and quick to eat



  • Dental chews are great for daily oral hygiene



  • High-value treats (like freeze-dried liver) work well for high-distraction environments



  • Functional treats may include supplements for joint health, skin and coat support, or digestion



Keep a mix on hand depending on what you're doing with your dog—especially if you're working on obedience or agility.

6. Watch the Calories

It's easy to lose track of how many treats your dog gets in a day, especially during training or if multiple family members are involved. Check the calorie count on the packaging and adjust your dog's meal portions accordingly if you're giving out more treats than usual.

Pro tip: Break larger treats into smaller pieces so you can stretch their usage without overfeeding.

7. Think About Digestibility

Some dogs have sensitive stomachs and can react poorly to treats that contain fillers, grains, or dairy. In these cases, treats made with limited ingredients or grain-free options may help prevent upset stomachs.

Introduce new treats gradually and monitor your dog's stool and behavior afterward. A truly healthy treat should not cause any digestive distress.

Final Thoughts

Choosing the right dog treats isn't just about what your dog will gobble up—it's about what supports their health, longevity, and happiness. When in doubt, opt for treats that are minimally processed, protein-rich, and made with real, whole-food ingredients.

Brands like Natora make it easier to feel good about what you're feeding your furry friend, offering high-quality treats that align with both nutritional science and ethical practices.

Remember, every bite your dog takes is an opportunity to nourish their body. So, next time you reach for the treat jar, make it a healthy one.